SEO: Internal Links
SEO: Internal Links
Content managers often come from non-technical/non-seo related fields. Copywriters, social media folks, etc are the folks managing content as developers are busy developing! Content benefits from internal linking as part of your organic SEO strategy. Strategically placed links can keep old content relevant, while giving your users interesting options to explore.
Internal Links
When exploring topics, content managers need to be aware of connections to previous topics. A link is exactly that - a connection between two pieces of information. Internal links are a great way to make search engines happy, as well as let users know that more relevant content is available. Keeping older content available to users is a good way to reuse what you’ve already done. Give your content a second life (the bigger hint here is to create content is relevant over a longer time span.)
Descriptive Links
It’s easy to throw links in your content. The trick is to use a descriptive piece of text to elegantly segue into existing/new content. Consider two links going to this very page: "Read More" or "use your post’s copy to effectively give users more relevant content to explore." Not only is the second example a lot more search engine friendly, the descriptive text makes the user’s life a bit better.
Better SEO
Linking leads to better SEO regardless of the source. Internal linking allows you to actively demonstrate the relation between content on your site. This is effective for both search engines and users, and you’re supposed to be catering to the users anyways! While this is only a piece of the puzzle to ranking well, creating better internal links is an easy step that doesn’t require 5 years deep learning experience to accomplish.
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